Yes, I Know You Know... But Does It Work? - Mastering Hotel Email Marketing My Way
Email marketing might feel like familiar territory, but are your efforts delivering the results you need?
If you're ready to transform your campaigns from ordinary to extraordinary, here are my expert tips to ensure your hotel’s email marketing not only works—but thrives.
Segment Like a Pro
Don’t send the same email to everyone. Tailor your campaigns to different groups:
Frequent Guests: Offer exclusive loyalty discounts or rewards.
First-Time Bookers: Highlight unique features of your hotel to spark interest.
Event Enthusiasts: Promote seasonal or themed packages.
The better you know your audience, the more effective your messaging.
Add a Dash of Personalization
Make your emails feel like they were written just for the recipient. Include:
Guest names and preferences from past stays.
Tailored recommendations, like spa offers or local experiences based on previous bookings.
Time It Right
A beautifully crafted email will fail if it lands in the inbox at the wrong moment. Timing is everything:
Send promotions well in advance of peak seasons to catch planners early.
Post-stay emails work best 1-2 weeks after a guest departs to keep your property top of mind.
Make Your Subject Line Irresistible
First impressions matter. Swap dull subject lines for curiosity-driven, action-focused alternatives:
“You Deserve This: Exclusive Stay Deals Inside”
“Ready for a Chianti Escape? Let Us Tempt You…”
Get a Discount of ..%..
Build CTAs That Convert
Your Call to Action (CTA) should be a no-brainer for readers. Use buttons like:
“Book Your Dream Stay”
“Reserve Your Spot for a Magical Weekend”
“Learn more”
Test, Learn, and Evolve
Even the best campaigns can improve. Use A/B testing to experiment with subject lines, layouts, or send times. Analyze metrics like open rates and clicks to fine-tune your strategy.
Showcase What Makes You Special
Whether it’s a vineyard tour, rooftop dining, or a serene spa experience, highlight the unique features that set your hotel apart. Pair it with professional imagery to captivate your audience.
Ready to see results? With these actionable tips, your email marketing campaigns can go beyond just "working"—they can wow.